Iran Cultural Heritage

This project reimagines Persian visual heritage through a branding system that balances cultural preservation with modern accessibility. Inspired by the platform’s squareshaped logo, I explored geometric Persian motifs and, after a focused study of traditional patterns, selected the kheshti form for its structural resonance and cultural depth. The final motif was sourced from the book ‘Handmade Carpet, Unknown Identity’ by Shirin Surasrafil—its modular clarity providing an elegant bridge between past and present.

Integrated across the platform’s identity and QR interface, the square frameworks reinforce spatial harmony and systemic cohesion. Hand-drawn illustrations, precise color calibration, and evocative Persian poetry enrich the sensory and symbolic layers of the design. By merging timeless aesthetics with contemporary engagement strategies, this system positions cultural memory not as nostalgia, but as a regenerative design language thriving within digital ecosystems.