Hoonaro

I founded this platform as a free, accessible educational resource dedicated to art history, with a special focus on the modern era. With the guidance of Dr. Keyvan Khalilnejad, I shaped its initial vision and later expanded it by designing the full UI/UX and developing the front‑end experience.

Created for art and design students, the platform’s mission is to simplify learning and make rare, valuable art‑historical documents more accessible to a wider audience.

After its first launch, I reintroduced the brand with a diverse team to deepen its impact and broaden its reach. For the visual identity, I designed an organic logo inspired by the gesture of a brush on canvas — a form that subtly echoes the Persian letter «هـ», one of the simplest and most fundamental shapes in art, symbolizing the purity of the line.