Artcolor von Mery

I collaborated with a Germany‑based handmade accessory brand whose mission is to inspire and empower young LGBT+ individuals. The goal was to redesign the brand’s logo and elevate it into a versatile identity system suitable for both digital environments and high‑quality print production.

Responding to the brand’s request for a clean, modern typographic mark, I developed a logo that balances clarity, minimalism, and emotional resonance. The design embraces a contemporary typographic structure that remains highly legible across scales, while subtly expressing empathy and inclusivity through form and color.

To honor the community’s symbolism, I integrated a refined spectrum of diverse hues inspired by the rainbow—used not as decoration, but as a meaningful visual cue that reinforces identity and pride. Throughout the process, I focused on preserving simplicity to ensure flawless reproduction across materials, from digital interfaces to handmade product packaging.

This redesign captures the brand’s spirit: modern, inclusive, and confidently expressive, yet intentionally minimal to remain timeless and production‑friendly.